![]() ![]() In the fourth quarter of 2022, a little over 50 percent of U.S. What do people see on their Facebook news feed? The average revenue per Facebook user was considerably lower than the Meta ARPU average, coming in at 10.86 U.S. These financial contractions are related to the normalization of business after a boom during the global COVID-19 pandemic, as well as the rise of strong competitors such as TikTok. dollars - a three percent decrease compared to the previous year, another unwelcome first for the company. Moreover, in 2022, Meta's average revenue per user (ARPU) was 39.6 U.S. ![]() Net income also took a hit, declining by over 40 percent year-over-year. dollars, down from 117.9 in 2021, and the first decrease in annual revenue since 2009. In 2022, Facebook’s parent company Meta Platforms generated a revenue of over 116 billion U.S. Furthermore, almost one fifth of global Facebook users were men aged between 25 to 34 years, and around 12 percent of users were women belonging to this age group. Additionally, the United States, Indonesia, and Brazil, each had well over 100 million Facebook users. India is home to the world’s largest Facebook audience, with 314 million users as of January 2023, accounting for an impressive 10.6 percent of all Facebook users. Where does Facebook find its largest following? ![]()
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